#608 – Superformula



This is one of the greatest nerd stories I’ve ever read.

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment and be less frightened by chemotherapy. The initiative revolves around superheroes. The game room at the hospital is tricked out like the interior of the Justice League, and colorful chemo-bag covers bear the insignia of Superman, Batman, Wonder Woman and Green Lantern, transforming the oft-scary drugs into a “Superformula.” Specially drawn comic books tell medically realistic tales of the Dark Knight and his friends defeating cancer-like diseases to resume their war against evil. Although it uses D.C. Comics characters, this effort is a marvel, helping kids gain knowledge, courage and faith in themselves—the ultimate superpowers. – Adweek

Cancer is terrible and it’s made more terrible when it impacts children. The fact that this hospital is using DC super heroes to make cancer less terrible warms my heart. I love that this hospital is going to tremendous lengths to encourage children with cancer. Stuffed animals are great but a comic book about Batman overcoming cancer-like diseases is even better.

God calls us to encourage those who need to be encouraged. We see Jesus offering hope and encouragement to the broken and the downtrodden. Even the “sinners” with whom he interacted found grace and forgiveness in Jesus’s eyes. Jesus expected people to change but the starting point was always one of grace. Jesus was encouragement personified and we should follow his example to the best of our ability.

We don’t need super hero paraphernalia to encourage those around us. Sometimes the only “superformula” anybody needs is a kind word or a warm embrace.

Take two minutes and watch this video describing the program. It will make your day better.


2 comments on “#608 – Superformula”

  1. You are hitting that ‘sweet spot’ with regularity, Scott! This is great and I intend to share it on my FB feed. Not only is the program you describe a great one, but your write-up is just right, too. Thanks for this one!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s